organic traffic through good search engine position can be the difference
between a steady business and a booming business. However getting good placing
on search engines takes more than just buzz words. The Google algorithm takes a
lot more information into account than just keywords. When all factors are
taken into account, your site is given an overall reputation score. If your
reputation is higher than another website that uses similar keywords, then you
will rank higher in the search results. Some of these other elements that
Google takes into account includes:
Do you have a well-developed Website?
A well-built website, made using industry recognised practices will give Google
more confidence in your website. Following such standards gives Google the
peace of mind that you are a reputable source, and that your content is
relevant to your potential customers.
While there are a lot of coding practices that should be
followed, some of these include:
- Using well defined page headings
- Avoiding empty/uninformative pages
- Putting styles into a separate file
- Securing your site using HTTPS
- Mobile friendly design
This last one is very important. Recent algorithm updates from Google
have placed more importance on sites that work well on mobile, relegating those
that do not. Google will be making more algorithm modifications in this
direction in the future, so having a mobile friendly website is becoming more
and more important.
Are you trying to cheat the system?
Google is smarter than you - This is true in more ways than one. Google has a
number of practices they deem unethical and against their rules. using these
practices will give your site a lower reputation, or could see you blacklisted
entirely. They are always on the lookout, with machine learning being used to
pinpoint anomalies and find people who may not be following proper procedure.
In the past, one method to improve your ranking with Google was to have a lot
of other websites linking to yours. This initially made search engines think
your site must have some good content, until they realised that websites were
popping up that webmasters could pay to have their link on, skewing the search
rankings. As a result, Google has now deemed 'link farming' to be an unethical
practice and actively look for this when crawling the web.
Other instances of practices that Google doesn't like are:
Keyword stuffing: overusing keywords across your site
Hidden links: hidden from users but visible to Search Engines
Article spinning: stealing a large number of articles from other sources to show on your website
Google are always looking for ways that websites are using to game their
algorithm. While good rankings don't happen straight away, if you try and cheat
the system or get results using these methods, it will end up getting you a
place at the bottom of the results pile.
Have you registered with Search Engines?
Making sure you're registered with search Engines will also help you get better
results, as it adds a level of confidence that they otherwise would not have.
Most Search Engines have a page you can use for submitting your website's URL
which is very easy to do. In some cases you may need to verify your site in
some way to prove the legitimacy of it, but this process is usually very well
documented and you should be guided through the whole process.
Some search engines also allow you to submit your entire site map to them directly, so they will know which
pages on your site to crawl, and which to ignore. While most can determine this
via the Site map within your site, there is certainly no harm in submitting it
directly to them.
Do you have Quality Content that you post regularly?
is definitely the most important element of getting good results on Search
Engines. Posting regular, quality content to your site will generate visitors,
backlinks and shared posts, not to mention naturally adding keywords to your site for
the Search Engines to crawl.
Regular content means posting consistently to your site. There is no hard and fast rule for regularity of the content, but making sure there is content added to your site all the time is
very important. This also gives you information to share out to your social
media followers, or email newsletter subscribers which improves the engagement
you have with your customers.
Quality content means
posting information that is useful for your customers, and is something people
will be interested in reading. Having quality content is also likely bring you
repeat readers, which in turn gives Search Engines more confidence in you and
improves your reputation.
Quality content also means
that the information you are posting is relevant to your business. Ensure the
information you are posting about will is targeted at the audience who is
likely to buy your product or service.
An electrician posting their favourite cupcake recipe is not really going to help
improve their results in search engines for their electricity business,
although it could help them get a spot on the next season of Masterchef.
keywords are definitely an important element of becoming a respected entry on
search engine result pages, there are a lot of other elements you need to take
into account when trying to improve your SEO.