SEO - It's about more than just Keywords

SEO - it's about more than just keywords

Getting organic traffic through good search engine position can be the difference between a steady business and a booming business. However getting good placing on search engines takes more than just buzz words. The Google algorithm takes a lot more information into account than just keywords. When all factors are taken into account, your site is given an overall reputation score. If your reputation is higher than another website that uses similar keywords, then you will rank higher in the search results. Some of these other elements that Google takes into account includes:



Do you have a well-developed Website?

A well-built website, made using industry recognised practices will give Google more confidence in your website. Following such standards gives Google the peace of mind that you are a reputable source, and that your content is relevant to your potential customers.

       While there are a lot of coding practices that should be followed, some of these include:

  • Using well defined page headings
  • Avoiding empty/uninformative pages
  • Putting styles into a separate file
  • Securing your site using HTTPS
  • Mobile friendly design

    This last one is very important. Recent algorithm updates from Google have placed more importance on sites that work well on mobile, relegating those that do not. Google will be making more algorithm modifications in this direction in the future, so having a mobile friendly website is becoming more and more important. 

Are you trying to cheat the system?

Google is smarter than you - This is true in more ways than one. Google has a number of practices they deem unethical and against their rules. using these practices will give your site a lower reputation, or could see you blacklisted entirely. They are always on the lookout, with machine learning being used to pinpoint anomalies and find people who may not be following proper procedure. In the past, one method to improve your ranking with Google was to have a lot of other websites linking to yours. This initially made search engines think your site must have some good content, until they realised that websites were popping up that webmasters could pay to have their link on, skewing the search rankings. As a result, Google has now deemed 'link farming' to be an unethical practice and actively look for this when crawling the web.

Other instances of practices that Google doesn't like are:

  • Keyword stuffing: overusing keywords across your site
  • Hidden links: hidden from users but visible to Search Engines
  • Article spinning: stealing a large number of articles from other sources to show on your website

Google are always looking for ways that websites are using to game their algorithm. While good rankings don't happen straight away, if you try and cheat the system or get results using these methods, it will end up getting you a place at the bottom of the results pile.

Have you registered with Search Engines?

Making sure you're registered with search Engines will also help you get better results, as it adds a level of confidence that they otherwise would not have. Most Search Engines have a page you can use for submitting your website's URL which is very easy to do. In some cases you may need to verify your site in some way to prove the legitimacy of it, but this process is usually very well documented and you should be guided through the whole process.

Some search engines also allow you to submit your entire site map to them directly, so they will know which pages on your site to crawl, and which to ignore. While most can determine this via the Site map within your site, there is certainly no harm in submitting it directly to them.

Do you have Quality Content that you post regularly?

This is definitely the most important element of getting good results on Search Engines. Posting regular, quality content to your site will generate visitors, backlinks and shared posts, not to mention naturally adding keywords to your site for the Search Engines to crawl.

Regular content means posting consistently to your site. There is no hard and fast rule for regularity of the content, but making sure there is content added to your site all the time is very important. This also gives you information to share out to your social media followers, or email newsletter subscribers which improves the engagement you have with your customers.

Quality content means posting information that is useful for your customers, and is something people will be interested in reading. Having quality content is also likely bring you repeat readers, which in turn gives Search Engines more confidence in you and improves your reputation.

Quality content also means that the information you are posting is relevant to your business. Ensure the information you are posting about will is targeted at the audience who is likely to buy your product or service.
An electrician posting their favourite cupcake recipe is not really going to help improve their results in search engines for their electricity business, although it could help them get a spot on the next season of Masterchef.

Conclusion

So while keywords are definitely an important element of becoming a respected entry on search engine result pages, there are a lot of other elements you need to take into account when trying to improve your SEO.

Comments (1) -

  • zovian Technologies

    18/01/2017 3:53:04 PM |

    Nice article.while keywords are definitely an important element of becoming a respected entry on SERP. I'm glad to know this. Thank you for sharing great information with us.

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